Our Story

ABOUT

While our roots are in the connection between dogs and their humans, Le Favorite is ultimately a lifestyle brand. Our coastal-inspired apparel and accessories are designed to blend seamlessly into an everyday wardrobe, whether you're walking your dog along the shoreline or simply drawn to timeless, heritage-inspired style. No dog required.

OUR STORY

Sparked by founder Ginger Smith's love of coastal style and her two Pomeranians, Remington and George, Le Favorite was born from a simple idea: dog accessories should feel just as timeless and thoughtfully designed as the pieces we choose for ourselves.

Inspired by a childhood spent summering in Roche Harbor on San Juan Island, Washington, Ginger developed a deep appreciation for coastal living. What began as an idea for a striped harness and leash quickly evolved into Le Favorite's first collection: The Heritage Collection. Alongside coordinating accessories for dogs, Ginger designed the apparel and hats she had always wished existed—heritage-inspired pieces rooted in coastal living, leisurely moments, and the belief that style is best enjoyed together.